Netflix takes away the responsibility of you having to do any work as a consumer. When analyzing the process, a customer orders a movie from home, Netflix ships the movie, and a consumer watches and returns the movie without leaving the privacy of their home. In addition, Netflix now offers live streaming movies which means the consumer can be lazier than ever. However, we feel by focusing on the former idea we are able to reinforce the initial method of postal exchange while also offering a fun, interactive group of characters, Arleene and any other characters that would develop as part of this “crew,” that sell this idea of convenience, no matter where you are in your life (single, with your friends, with a lover, parents with kids, etc.).
This was a collaborative project created with designer Bristol Dunlap.
Packaging Structural Design
Promotional Package Design
Verbal Branding Naming