50 Years of Eloquence

Celebrating the Contemporary Change Agents of Black History Month

Art Direction, Creative Direction, Brand Identity and Development, Promotional Marketing Design, Environmental Graphic Design, Visual Design Strategy, Brand Strategy, System Typeface Design

Context

The following collection of images are a summary of the work brainstormed, designed and built over the course of a month for the 2013 Black History Month celebration at Hallmark Cards, Inc. This year’s theme, “Remember The Dream, Live The Legacy,” commemorates the 50th Anniversary of Dr. Martin Luther King Jr.’s historic, “I Have A Dream” speech; and celebrates those who paved the way, and the contemporary change agents, who continue to make their mark.

Being a part of the African American community I am familiar with our tendency to continually mix African inspired patterns with dated typography. Thus, I wanted to embrace the challenge of modernizing the African American aesthetic: ushering the elements that are essential to our history into the twenty-first century. The essence of this year’s Black History celebration is centered on select key pieces of the African American community: boldness, patterns, and a dash of eloquence.

This project was created for the Hallmark African-American Leadership Council at Hallmark Cards, Inc.

Print Collateral

Handlettered alphabet, Calendar poster design, Poster Design, Handheld Calendars, Triangular Tabletop Advertisements, Speaker Wall Signage, Thank You cards