WHY, HELLO THERE.
I’m Ashley–a creative strategist, storyteller and designer exploring the intersection of branding, space, experience and human connection.
Driven by curiosity and evolution, I am constantly seeking to push boundaries and redefine the design landscape. As a creative strategist and brand designer, I connect the dots between client needs, design research, and the final execution, ensuring every project reflects both the client’s goals and the brand’s essence.
For me, design is about building bridges between brands and people—transforming ideas into relationships, and turning creative challenges into intentional solutions.
Beyond AGD Studio—my design business—my work extends into the thought leadership spaces where ideas, stories, brands and audiences meet. I’m available for speaking engagements, panels, workshops, podcast appearances, select modeling and talent bookings that align with my experience across creativity, branding, design, entrepreneurship, culture and the ways identity, space and story shape how we experience the world.
→ SPEAKING + MEDIAExplore my speaker’s kit for speaking topics, podcast appearances, interviews, panels, workshops and other collaborations.
→ MODELING + TALENTView my Wilhelmina portfolio for representation and booking information.
Branding Tools & Business Resources
Whether you're building, refining or evolving your business, each offering is designed to help you move from ideas to clarity—and clarity to action. Perfect for entrepreneurs, founders and small business owners.Get clear on your brand before you start designing it.
A strong visual identity starts long before the logo, color palette, website or social media templates. It begins with understanding what your business offers, who you're speaking to, how you want people to experience your brand and what makes your business distinctly yours.
The Brand Foundation Workbook is a self-guided resource designed to help business owners organize the ideas, decisions, inspiration and information that shape a thoughtful brand.
Through strategic prompts, checklists and exercises, you'll begin exploring your:
Business and brand foundation
Target audience
Products and services
Desired customer experience
Short- and long-term creative needs
Competitive landscape
Visual inspiration and preferences
Brand messaging and content needs
Production and launch considerations
Use it before hiring a designer, while preparing for a rebrand or anytime your business has evolved and your brand needs to catch up.
Perfect for: entrepreneurs, founders, small business owners and emerging brands who want greater clarity before investing in professional branding or design.
Complete it independently, or bring your responses into an AGD Studio “Office Hours” working session to turn your ideas into a clear creative direction.
Digital Download | Self-Guided | Designed by AGD Studio
Sometimes you don't need another course. You just need to ask someone who's been there.
“Ask Ashley” is a private 45-minute conversation for emerging designers, creatives and entrepreneurs looking for experienced perspective on the questions that come with building a creative career and business.
Bring your questions about pricing, clients, creative processes, entrepreneurship, tools and technology, business systems, navigating opportunities or finding your place within the industry.
This is your opportunity to skip the generic advice and ask what's actually on your mind.
Limited to 4 sessions per month.
Start with a self-guided resource to clarify your thinking. Book an “Office Hours” Working Session when you need an experienced creative partner at the table. Reserve a Design Day when you're ready to turn direction into execution.
Strategic Support. Creative Momentum. Real-Time Progress.
Sometimes you don't need another discovery call.
You need focused time with someone who can help you think through challenges, make decisions, refine ideas and move the work forward.
Working Sessions are customized two-hour consulting engagements designed to meet you exactly where you are. Whether you’re navigating a brand decision, planning a launch, refining your customer experience, developing creative concepts or simply need an experienced sounding board, we'll spend our time working together—not just talking about the work.
What We Can Tackle
Brand and marketing strategy
Creative direction
Campaign and content planning
Design feedback and reviews
Business brainstorming and problem-solving
Customer experience and journey mapping
Resource recommendations
Small design projects and creative deliverables
Presentation and pitch development
How It Works
Share your goals and priorities.
I'll create an agenda tailored to your needs.
We meet for a focused two-hour session.
You leave with clarity, direction, actionable next steps and meaningful progress.
Ideal For
Business owners, founders, entrepreneurs, marketers, and creative teams who need expert guidance, fresh perspective and hands-on support without the commitment of a larger engagement.
Leave with clarity. Momentum. And work that's already moving forward.
Your Business Has Evolved. Has Your Brand?
As businesses grow, brands naturally accumulate layers—new offers, new audiences, evolving messaging, updated visuals, and one-off creative decisions made along the way. Eventually, what your audience sees may no longer reflect the business you've become.
The Brand Audit is an expert review of your existing brand designed to identify what's working, where there's friction, and where greater clarity and cohesion could strengthen the overall experience.
I'll review your brand through a strategic and creative lens, considering areas such as:
Brand positioning and messaging
Visual identity and consistency
Website and digital presence
Social media presence
Customer-facing brand touchpoints
Overall brand experience
Opportunities for greater cohesion, differentiation, and impact
You'll receive a customized Brand Audit Report outlining:
What's Working — the elements worth preserving and building upon.
What's Creating Friction — areas where your brand may feel unclear, inconsistent, dated, or disconnected.
What's Missing — opportunities to strengthen the way your brand communicates and shows up.
What to Prioritize Next — actionable recommendations to help you determine where to focus your time, budget, and creative investment.
This is for you if...
Your business has grown or changed, but your brand hasn't evolved alongside it.
You're considering a refresh or rebrand but aren't sure how much actually needs to change.
Your website, social presence, messaging, and visual identity feel disconnected from one another.
You know something isn't working, but need an experienced outside perspective to identify what it is.
Or, you're simply ready to make your next creative investment more strategically.
This isn't a redesign. It's a diagnosis.
You'll walk away with a clearer understanding of where your brand stands today—and a strategic roadmap for where it could go next.
For more than a decade, I've helped organizations, entrepreneurs, and mission-driven brands translate complex ideas into meaningful experiences. My work spans brand strategy, creative direction, experiential design, storytelling, and visual communication, but the common thread has always been the same: designing environments, systems, and narratives that shape how people feel.