Get clear on your brand before you start designing it.
A strong visual identity starts long before the logo, color palette, website or social media templates. It begins with understanding what your business offers, who you're speaking to, how you want people to experience your brand and what makes your business distinctly yours.
The Brand Foundation Workbook is a self-guided resource designed to help business owners organize the ideas, decisions, inspiration and information that shape a thoughtful brand.
Through strategic prompts, checklists and exercises, you'll begin exploring your:
Business and brand foundation
Target audience
Products and services
Desired customer experience
Short- and long-term creative needs
Competitive landscape
Visual inspiration and preferences
Brand messaging and content needs
Production and launch considerations
Use it before hiring a designer, while preparing for a rebrand or anytime your business has evolved and your brand needs to catch up.
Perfect for: entrepreneurs, founders, small business owners and emerging brands who want greater clarity before investing in professional branding or design.
Complete it independently, or bring your responses into an AGD Studio “Office Hours” working session to turn your ideas into a clear creative direction.
Digital Download | Self-Guided | Designed by AGD Studio
Get clear on your brand before you start designing it.
A strong visual identity starts long before the logo, color palette, website or social media templates. It begins with understanding what your business offers, who you're speaking to, how you want people to experience your brand and what makes your business distinctly yours.
The Brand Foundation Workbook is a self-guided resource designed to help business owners organize the ideas, decisions, inspiration and information that shape a thoughtful brand.
Through strategic prompts, checklists and exercises, you'll begin exploring your:
Business and brand foundation
Target audience
Products and services
Desired customer experience
Short- and long-term creative needs
Competitive landscape
Visual inspiration and preferences
Brand messaging and content needs
Production and launch considerations
Use it before hiring a designer, while preparing for a rebrand or anytime your business has evolved and your brand needs to catch up.
Perfect for: entrepreneurs, founders, small business owners and emerging brands who want greater clarity before investing in professional branding or design.
Complete it independently, or bring your responses into an AGD Studio “Office Hours” working session to turn your ideas into a clear creative direction.
Digital Download | Self-Guided | Designed by AGD Studio
