Branding Strategy, Social Media Campaign Design, 2019
GirlTrek
services
Branding Strategy
Social Media Campaign Design
GirlTrek is rallying one million Black women to walk in their neighborhoods for radical self-care and healing. It is the largest public health and self-care movement for Black women.
Working with their internal Marketing Director, we collaboratively strategized 2 major campaigns that spread the mission of the organization to women across the nation. Prior to our work, GirlTrek had about 50,000 women pledged to their mission. But after the following campaigns launched we successfully exceeded out goal of 1,000,000 women pledged to better health through daily walking habits.
Branding guidelines
Social Media Fellowship guidebook
#GetFree Social Campaign
4” x 6” Direct Mailer Card, E-mail Layout & Design, Instagram AD Design, Facebook AD Design
#Summerofselfcare Social Campaign
Social Graphics, Shareable Graphics, Motion Graphics, Design & Creative, Handlettering, Illustration
#selfcare pledge Social Campaign
Collaborative Campaign Strategy, Design & Creative, Shareable Graphics, Static ADs, Motion AD Art Direction
