Living Within our Means


The purpose of this campaign is to create a series of informative booklets and re-distributable collateral that increases the awareness of how much we as a human race consume, why this is a problem and what it looks like, what it does to the planet and our bodies and how to alter our habitual instincts of consumption. It promotes conscious consuming and specifically addresses the issue of what fuels mass-consumption and what do we change individually and collectively in order to decrease it.

Packaging Structural Design
Promotional Package Design
Verbal Branding Naming
Brand Strategy
Consumer Communication
Design Strategy